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Augmented Reality Apps have been around for a while but more are coming on the market all the time. By using your phone's accelerometer, camera, and GPS signals, these apps can give you location based data that will knock your socks off! If you've seen commercials for Android smartphones and other media, you already know about the potential for pointing your phone camera at a building and getting information back, but apps can also guide you through a mall, show you specials and items only available to smartphone users, and present a virtual world on top of the one you live in right now. Programs like ARToolkit also let you develop your own AR apps, which can give you a competitive advantage over someone who has no such thing.
AR Applications and Programs
Updated 2-15-11.
Content Developed Specifically for AR Uses
Want to see some great examples of AR apps? Look at these!. The overlaying of digital data on the real world has actually been in use for some time. For example, sporting events use AR to ensure that you can see first down lines, NASCAR stats projected on moving cars, and hockey puck animations. Users can now get a taste of apps that are going to be serving up information as well as advertising, so AR could be the very next tech bubble when people rush to mark up the virtual world with coupons, promos, specials, messages, and more. Imagine buying an ad on the side of your competitor's building that can only be seen on a phone!
